Privacy Policy (Snap-on Incorporated)

Last updated: January 10, 2024

Snap-on Incorporated and its subsidiaries are part of the “Snap-on Group” of companies and is referred to as “we”, “us” or “our” in this privacy policy. “Personal information” is information that identifies you as an individual or relates to you as an identifiable individual. The protection of your personal information is an important concern to which we pay special attention.

This privacy policy answers frequently asked questions about the kinds of personal information we collect from you and how it is used, disclosed, shared, and retained.

This privacy policy does not apply to our employees or job applicants.

Usernames and Passwords: It is your responsibility to safeguard any username or password that you have received in connection with a Snap-on Website, and to notify us immediately if you ever suspect that the security and confidentiality of such username or password has been compromised in any way. You are solely responsible for any use of a Snap-on Website via your username and password.

1. What types of personal information do we gather?

Subject to applicable local laws, we may collect and process a range of personal information including:

  • Identifiers: Such as a real name, alias, postal address, telephone number, online identifier, internet protocol address, email address, account name, social security number, national insurance number, driver’s license number, passport number, other state or national identification number(s), your signature, physical characteristics or description, insurance policy number or other similar unique personal identifiers. In certain circumstances, we also collect vehicle details like VIN-number.

  • Commercial Information: Such as transaction and purchase information and history.

  • Financial Information: Such as your bank account number, credit card number, debit card number or any other financial information.

  • Technical and Usage Information: Such as login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and information on other technology on the devices using our websites or products; information about how you use our website, products, and services, such as browsing history, search history, or other interactions.

  • Educational or Professional/Employment-Related Information: Such as education or training history, work history and current and prior employers.

  • Sensory Information: Such as audio, electronic, visual and similar information, including call and video recordings.

  • Photos and Videos: Such as images, photos, and videos that you share or load to our website or mobile applications.

  • Geolocation Information: Such as device and internet protocol address location.

  • Inference Information: For example, preference profiles drawn from any of the personal information listed above.

European Union or European Economic Area Residents:

  • Special Categories of Personal Data: As defined under GDPR Article 9.1 – including data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic or biometric data (for uniquely identifying a natural person), health data, data concerning sex life or sexual orientation.

California, Virginia, Colorado, Utah, and Connecticut Residents:

  • Protected Class Information: Classifications protected by law such as sex, age, race, disability, medical conditions, marital status, military/veteran status, criminal offense data, biometric information like voiceprints.

  • Sensitive Personal Information:

    • Government-issued identification numbers (e.g., social security, national insurance, driver’s license, state ID, passport number)

    • Payment information (financial account, card number plus required security/access codes or credentials)

    • Precise/specific geolocation

    • Racial or ethnic origin, religious affiliation, philosophical beliefs, citizenship, immigration status, union membership

    • The contents of mail, email, and text messages (unless intended for us)

    • Medical data (health conditions, treatment, diagnoses)

    • Biometric information used for unique identification

We do not intentionally collect personal information from children under 16. Our website is not intended for users under 16; if you are under 16, please do not use this site or provide any information.

2. How is that personal information used by us?

We may use and disclose your personal information for purposes reasonably necessary and proportionate, including:

Business Uses, such as:

  • Registering you as a new customer or user of our products/services

  • Personalizing your account

  • Enabling services via dealerships and franchisees

  • Managing orders, deliveries, subscriptions

  • Managing payments and recovering debts

  • Sending notices, statements, reviews, surveys, or enabling contests/prize draws

  • Mobile application functionality & content sharing

  • Contract enforcement and fulfillment

  • Customer support, queries, and feedback

  • Product and service analysis and development

  • Creating anonymized, aggregated data

  • Suggestions and recommendations

  • Fraud detection/prevention

  • Fulfilling legal obligations

Additional uses for franchisees/franchise applicants:

  • Application processing, background checks, assessments

  • Insurance, bookkeeping, tax services, financing support

  • Warranty and tool returns, performance reporting, exit processing

Monitoring & Recording: We may monitor or record calls, chats, or interactions for training, quality assurance, or evidence retention.

Mobile Applications: To administer and optimize apps, manage customer accounts, conduct surveys, troubleshooting, analytics, secure content display, and user interaction.

Website Experience: To administer and secure the website, manage operations, personalization, surveys, analytics, research, and development.

Protecting Rights and Property: To protect the rights and property of Snap-on, partners, franchisees, customers, or others. Includes prevention, detection, investigation, response, and protection against prohibited behavior.

Business Partner Information: To develop relationships with partners, distributors, and franchisees, including sharing within Snap-on Group.

Marketing: Communicating promotions, offers, services; sending informational or promotional messages (opt-out available).

Sensitive Personal Information (subject to consent where required): For requested goods/services, security, legal purposes, short-term ad display, servicing, quality control, or improvement. We do not use such information beyond these purposes. Consent can be withdrawn by choosing not to provide it.

3. Is my personal information transferred or provided to third parties?

We may disclose your personal information:

  • Within the Snap-on Group globally

  • To Service Providers for services like hosting, analytics, payment processing, fraud prevention, IT infrastructure, customer service, etc.

  • To Franchisees and Distributors

  • To Other Third Parties such as social media, credit agencies, legal advisers in case of legal obligations

  • To Comply with Laws or cooperate with authorities or law enforcement

  • In Business Transactions like mergers, acquisitions, reorganizations—subject to appropriate protections

4. How is each category of personal information used, disclosed, or shared?

Category Disclosed To Processing Purposes
Identifiers Snap-on Group, Service Providers, Franchisees, Distributors, Other Third Parties Business uses, monitoring, apps, site experience, rights protection, marketing, sensitive info
Commercial Information Same as identifiers Same purposes
Financial Information Same as identifiers Same purposes
Technical & Usage Info Same as identifiers Same purposes
Educational/Professional Info Same as identifiers Same purposes
Sensory, Photos & Videos Same as identifiers Same purposes
Inference Information Same as identifiers Same purposes
Protected Class Information Same as identifiers Same purposes
Sensitive Personal info Same as identifiers Same purposes

5. How long will my personal information be kept?

We retain personal information only as long as reasonably necessary for the purpose collected, then delete or anonymize it. Retention factors include:

  • Duration of our relationship with you

  • Legal obligations

  • Litigation or regulatory considerations

6. How do I update or access my personal information?

You may be able to log into your online account to access or correct your information. Otherwise, please contact customer service for assistance.

7. What are my choices and rights?

You may request access, correction, update, suppression, restriction, deletion, objection, or a copy for data portability, to the extent allowed by law.

EU/EEA/UK Residents: You may lodge a complaint with a data protection authority.

California, Virginia, Colorado, Utah, Connecticut Residents: Rights to know, correct, delete, receive, limit sensitive data use, and protection against discrimination.

Nevada Residents: Right to opt out of sale of covered information; no sales have occurred.

8. How will we process your requests?

Requests are verified, and identity proof may be required (account details, partial SSN, service history, etc.). Authentication may be required through your account.

9. How can I appeal our decision?

Residents of Colorado, Connecticut, or Virginia may appeal refusals via customer service or data protection manager.

10. How can my authorized agent make a request?

Authorized agents may act on your behalf; verification and proof of authorization may be required. In California, specific legal formalities (e.g., powers of attorney) may apply.

11. How do we use de-identified information?

De-identified data remains de-identified and is not re-identified.

12. What are the sources of personal information we have gathered?

  • From You: When purchasing, registering, creating accounts, support, feedback, events, images, or by linking social media.

  • Automated Technologies: Cookies, logs, and tracking technologies.

  • Third Parties/Public Sources: Credit agencies, dealers, franchisees, employers, automotive sources, advisors, vendors, OEMs, advertising networks, analytics, social media, etc.

Will my data be transferred abroad?
Yes—your data may be processed and stored in various countries, including those with differing data protection standards. Transfers from the EEA/UK use safeguards like standard contractual clauses.

13. What security measures are in place to protect my personal information?

Administrative, technical, and physical safeguards are employed. However, internet transmission isn’t entirely secure, so we can’t guarantee complete protection.

14. How do I opt out of being contacted for promotional purposes?

  • You can opt out via unsubscribe links in emails, app settings, or contacting customer service.

15. Modifications to this Privacy Statement

Material changes may prompt notification or a consent request. Updated versions will be posted with a new “Last Updated” date.

16. Links

Our policy applies only to Snap-on; other websites linked to or from our site have their own policies.